May flew by in a blur. One day it was April, and the next it was June.
Whooosh like a deadline!
Most of the month went towards building a React Native Music App: Part 1 and Part 2. Subscribers on the React Native School project still aren't growing as fast as I'd like. Gonna have to figure something out.
I think a combination of viral loops and better signup forms is necessary. The articles are long, so I don't think most people even scroll down to the form.
Another big portion of the month went towards completing React + D3v4. IT IS FUNCTIONALLY COMPLETE \o/
What remains is to test drive it, turn it into a course, polish the intro and outro texts, make a new landing page, update the offerings, spruce up some ads, update the email crash course, write an email launch sequence. Stuff like that.
Y'know, the hard stuff, now that the fun stuff is done :)
This focus on not-published-on-swizec.com content meant there was less traffic, which resulted in lower sales. As you can read in the numbers below.
Might also be time to organize another workshop. Those always boost my numbers when they sell well.
Net hourly rate before tax: $14/hour
I am officially better off doing this than working a second job at Starbucks. Life goals 💪🏼
Total revenue: $2890
Gumroad sales: $1084
- React D3v4 preorders: $539 -fees
- React D3js ES6: $712 - fees
- ES6 Cheatsheet: $21 - fees
That's $188 in Gumroad fees 🤔 Perhaps it's time to explore Stripe and building my own integrations.
Leanpub sales: $361
- Why Programmers Work at Night: $13
- React+D3: $26
- React D3js ES6: $322
React Native School: $1445
Time investment: 73 hours
- Editor: $400
- VA: $262
- Ads: $331
- Drip: $184
- Hosting: $10
- LiveEdu account: $10
- SumoMe: $99
- Mailchimp: $20
- Tech: $492
- Domains: $64
- [expense?] Seth Godin marketing course: $345
I'm a little worried that I can't remember what those $492 in tech expenses were. There was one video game; inspiration and relaxation, totally serious business expense. And a new carry-on suitcase because I got a discount. Super necessary.
But what was the other $200… I need to take better notes.
On the bright side, swizec.com is securely mine for another 5 years. That was def worth the price.
Does a marketing course count as an expense? Pretty sure Starbucks wouldn't pay for that if I was a barista, but my sidehustle did because my sidehustle values me as a gentleman and a scholar.
I write articles with real insight into the career and skills of a modern software engineer. "Raw and honest from the heart!" as one reader described them. Fueled by lessons learned over 20 years of building production code for side-projects, small businesses, and hyper growth startups. Both successful and not.
Subscribe below 👇
Join Swizec's Newsletter and get insightful emails 💌 on mindsets, tactics, and technical skills for your career. Real lessons from building production software. No bullshit.
"Man, love your simple writing! Yours is the only newsletter I open and only blog that I give a fuck to read & scroll till the end. And wow always take away lessons with me. Inspiring! And very relatable. 👌"
Have a burning question that you think I can answer? Hit me up on twitter and I'll do my best.
Who am I and who do I help? I'm Swizec Teller and I turn coders into engineers with "Raw and honest from the heart!" writing. No bullshit. Real insights into the career and skills of a modern software engineer.
Want to become a true senior engineer? Take ownership, have autonomy, and be a force multiplier on your team. The Senior Engineer Mindset ebook can help 👉 swizec.com/senior-mindset. These are the shifts in mindset that unlocked my career.
Curious about Serverless and the modern backend? Check out Serverless Handbook, for frontend engineers 👉 ServerlessHandbook.dev
Want to Stop copy pasting D3 examples and create data visualizations of your own? Learn how to build scalable dataviz React components your whole team can understand with React for Data Visualization
Did someone amazing share this letter with you? Wonderful! You can sign up for my weekly letters for software engineers on their path to greatness, here: swizec.com/blog
By the way, just in case no one has told you it yet today: I love and appreciate you for who you are ❤️