Skip to content
Swizec Teller - a geek with a hatswizec.com

Somebody finally figured out how to do marketing on Twitter!

Old Spice Guy in a Towel

Everyone can probably agree that marketing on twitter is quite prolific to say the least. That there are a bunch of people marketing. That there are almost more brands using it as there are people. Many people have a personal account and two, three, four brand accounts ... you know, because that one side project you did that weekend when you kind of had two beers too many and were hopped up on energy drinks ... yeah, that totally needs its own twitter account.

Needless to say, Twitter is becoming increasingly annoying.

Mostly because of clueless marketers.

tl;dr --> Nobody cares about your stupid product, we care about you. Even a fake you.

It's actually an awesome platform and I feel I've made many a meaningful connection on it.

But the marketers! Dear fuck, the marketers!

Then Old Spice came along and changed everything. I'm not sure when exactly this happened, but I noticed it a couple of hours ago. Apparently there are now two Old Spice Guys competing for the coveted spot of being THE Old Spice Guy.

Just to refresh your memory, this is the real Old Spice Guy. I call him the real one because he's awesome (see, it's already working)

The new guy is Fabio. He is very lame and I quite suspect this is on purpose. It's very difficult to look this fake if you're not doing it on purpose ... especially with that kind of marketing budget.

Lame. Craptastic even. Almost as bad as Rebecca Black ... worse?

And then the fun part comes in. Both of these guys have their own twitter accounts. @OldSpice and @FabioOldSpices respectively. They are poking fun at each other. The original guy is all manly and awesome. He could climb the highest mountain and punch the face of god, that kind of awesome. And Fabio is the paragon of being a fancy sissy boy.

Do I even have to explain more?

Rather than being pushy and all markety, Old Spice has created two competing personas and they are making us root for our favourite. Watch the fight and just generally have fun with them. They have honestly made me want to follow both of those accounts and just see what happens.

Like watching a well thought out play.

And that right there is brilliant, tell a story, have fun, that's what twitter is about. Nobody cares about your stupid product, we care about you. Even a fake you.

Enhanced by Zemanta

Did you enjoy this article?

Published on July 25th, 2011 in Marketing, Old Spice, Twitter, Uncategorized, YouTube

Learned something new?
Want to become a high value JavaScript expert?

Here's how it works 👇

Leave your email and I'll send you an Interactive Modern JavaScript Cheatsheet 📖right away. After that you'll get thoughtfully written emails every week about React, JavaScript, and your career. Lessons learned over my 20 years in the industry working with companies ranging from tiny startups to Fortune5 behemoths.

Start with an interactive cheatsheet 📖

Then get thoughtful letters 💌 on mindsets, tactics, and technical skills for your career.

"Man, love your simple writing! Yours is the only email I open from marketers and only blog that I give a fuck to read & scroll till the end. And wow always take away lessons with me. Inspiring! And very relatable. 👌"

~ Ashish Kumar

Join over 10,000 engineers just like you already improving their JS careers with my letters, workshops, courses, and talks. ✌️

Have a burning question that you think I can answer? I don't have all of the answers, but I have some! Hit me up on twitter or book a 30min ama for in-depth help.

Ready to Stop copy pasting D3 examples and create data visualizations of your own?  Learn how to build scalable dataviz components your whole team can understand with React for Data Visualization

Curious about Serverless and the modern backend? Check out Serverless Handbook, modern backend for the frontend engineer.

Ready to learn how it all fits together and build a modern webapp from scratch? Learn how to launch a webapp and make your first 💰 on the side with ServerlessReact.Dev

Want to brush up on your modern JavaScript syntax? Check out my interactive cheatsheet: es6cheatsheet.com

By the way, just in case no one has told you it yet today: I love and appreciate you for who you are ❤️