Swizec Teller - a geek with a hatswizec.com

    Splash pages

    Everyone has encountered a splash page in their life online, they're everywhere and they are a silent evil. Often times a company having a web page designed will insist on having a splash page without even realising what such a thing might do to their web traffic and just how bad splash pages are perceived in the community.

    The biggest problem with splash pages is that when a search engine's crawler encounters it all they see is a website with practically no content whatsoever so they are less likely to give it a good rank in search results. Recently I even encountered a problem when we had to manufacture content to put on the splash page because the website did not even appear in search results, let alone have a rank.

    Another big issue with splash pages is that they usually denote a useless site. When a website is community driven and actually has some proper and interesting content to show there usually is no splash page, just the content. Vice versa seems to go for useless websites where a company might need a splash page simply so that anyone even views their logo and such because they would not spend enough time on the crap website otherwise.

    Also there is the law of three clicks, where it is advised that any content is accessible via only three clicks, a splash page adds at least one of those. Personally when I see a splash and am not particularly interested already I just leave.

    Did you enjoy this article?

    Published on March 31st, 2007 in

    Learned something new?
    Want to become an expert?

    Here's how it works 👇

    Leave your email and I'll send you thoughtfully written emails every week about React, JavaScript, and your career. Lessons learned over 20 years in the industry working with companies ranging from tiny startups to Fortune5 behemoths.

    Join Swizec's Newsletter

    And get thoughtful letters 💌 on mindsets, tactics, and technical skills for your career. Real lessons from building production software. No bullshit.

    "Man, love your simple writing! Yours is the only newsletter I open and only blog that I give a fuck to read & scroll till the end. And wow always take away lessons with me. Inspiring! And very relatable. 👌"

    ~ Ashish Kumar

    Join over 14,000 engineers just like you already improving their careers with my letters, workshops, courses, and talks. ✌️

    Have a burning question that you think I can answer? I don't have all of the answers, but I have some! Hit me up on twitter or book a 30min ama for in-depth help.

    Ready to Stop copy pasting D3 examples and create data visualizations of your own?  Learn how to build scalable dataviz components your whole team can understand with React for Data Visualization

    Curious about Serverless and the modern backend? Check out Serverless Handbook, modern backend for the frontend engineer.

    Ready to learn how it all fits together and build a modern webapp from scratch? Learn how to launch a webapp and make your first 💰 on the side with ServerlessReact.Dev

    Want to brush up on your modern JavaScript syntax? Check out my interactive cheatsheet: es6cheatsheet.com

    By the way, just in case no one has told you it yet today: I love and appreciate you for who you are ❤️

    Created by Swizec with ❤️