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Swizec Teller - a geek with a hatswizec.com

$2529 April sidehustle report

As I predicted last month, April was a down month. It was the lowest earning month of the year so far, but it wasn’t quite as bad as I expected.

I took 2 weeks off the sidehustle. I did nothing but enjoy Europe and make a daily vlog. There was next-to-no activity on social media, I ignored my email inbox, I ignored Twitter, and I mostly ignored Facebook.

No new technical content, nothing really.

And yet, \\\$2529 of revenue. Either the daily vlog drove sales, thus proving my hypothesis that "Publishing anything at all, no matter what, drives sales", or I have a solid baseline and my time spent writing articles, livecoding, and making videos is mostly wasted effort.

Then again, I enjoy doing it. It's my idea incubator, and it does improve sales by a few thousand dollars. shrug

Here's how it breaks down.

Total revenue: \\\$2529

Gumroad sales: \\\$857

  • React D3v4 preorders: \\\$98 - fees
  • ES6 Cheatsheet: \\\$7 - fees
  • React D3 ES6: \\\$955 - fees

**Leanpub sales: ** \\\$309

  • React D3: \\\$22
  • React D3 ES6: \\\$287

**React Native School: ** \\\$1361

**Time investment: ** 68 hours

Costs: \\\$1837

  • Editor: \\\$500
  • VA: \\\$368
  • Ads: \\\$422
  • Drip: \\\$184
  • Hosting: \\\$10
  • LiveEdu account: \\\$10
  • SumoMe: \\\$99
  • Mailchimp: \\\$20
  • Stock music: \\\$99
  • CreativeCommons music: \\\$12
  • Tech: \\\$113

For the life of me, I can't remember what tech purchase I made for \\\$113. I'm sure it was necessary 🤔

The biggest waste of money was the stock music purchase. It seemed like a great idea for the vlogs, but all their stuff had that awful "this is stock audio" feel to it. The Creative Commons music on Soundcloud sounds a lot better.

**Net hourly rate: ** \\\$10

Based on hourly rate economics, daily vlogging looks like a waste of time after all. ’Twas a fun experiment, tho.

Did you enjoy this article?

Published on May 3rd, 2017 in Business, Side Projects, sidehustle

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