As I predicted last month, April was a down month. It was the lowest earning month of the year so far, but it wasn’t quite as bad as I expected.
I took 2 weeks off the sidehustle. I did nothing but enjoy Europe and make a daily vlog. There was next-to-no activity on social media, I ignored my email inbox, I ignored Twitter, and I mostly ignored Facebook.
No new technical content, nothing really.
And yet, \\\$2529 of revenue. Either the daily vlog drove sales, thus proving my hypothesis that "Publishing anything at all, no matter what, drives sales", or I have a solid baseline and my time spent writing articles, livecoding, and making videos is mostly wasted effort.
Then again, I enjoy doing it. It's my idea incubator, and it does improve sales by a few thousand dollars. shrug
Here's how it breaks down.
Total revenue: \\\$2529
Gumroad sales: \\\$857
- React D3v4 preorders: \\\$98 - fees
- ES6 Cheatsheet: \\\$7 - fees
- React D3 ES6: \\\$955 - fees
**Leanpub sales: ** \\\$309
- React D3: \\\$22
- React D3 ES6: \\\$287
**React Native School: ** \\\$1361
**Time investment: ** 68 hours
- Editor: \\\$500
- VA: \\\$368
- Ads: \\\$422
- Drip: \\\$184
- Hosting: \\\$10
- LiveEdu account: \\\$10
- SumoMe: \\\$99
- Mailchimp: \\\$20
- Stock music: \\\$99
- CreativeCommons music: \\\$12
- Tech: \\\$113
For the life of me, I can't remember what tech purchase I made for \\\$113. I'm sure it was necessary 🤔
The biggest waste of money was the stock music purchase. It seemed like a great idea for the vlogs, but all their stuff had that awful "this is stock audio" feel to it. The Creative Commons music on Soundcloud sounds a lot better.
**Net hourly rate: ** \\\$10
Based on hourly rate economics, daily vlogging looks like a waste of time after all. ’Twas a fun experiment, tho.
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