As I predicted last month, April was a down month. It was the lowest earning month of the year so far, but it wasn’t quite as bad as I expected.
I took 2 weeks off the sidehustle. I did nothing but enjoy Europe and make a daily vlog. There was next-to-no activity on social media, I ignored my email inbox, I ignored Twitter, and I mostly ignored Facebook.
No new technical content, nothing really.
And yet, $2529 of revenue. Either the daily vlog drove sales, thus proving my hypothesis that "Publishing anything at all, no matter what, drives sales", or I have a solid baseline and my time spent writing articles, livecoding, and making videos is mostly wasted effort.
Then again, I enjoy doing it. It's my idea incubator, and it does improve sales by a few thousand dollars. shrug
Here's how it breaks down.
Total revenue: $2529
Gumroad sales: $857
- React D3v4 preorders: $98 - fees
- ES6 Cheatsheet: $7 - fees
- React D3 ES6: $955 - fees
**Leanpub sales: ** $309
- React D3: $22
- React D3 ES6: $287
**React Native School: ** $1361
**Time investment: ** 68 hours
- Editor: $500
- VA: $368
- Ads: $422
- Drip: $184
- Hosting: $10
- LiveEdu account: $10
- SumoMe: $99
- Mailchimp: $20
- Stock music: $99
- CreativeCommons music: $12
- Tech: $113
For the life of me, I can't remember what tech purchase I made for $113. I'm sure it was necessary 🤔
The biggest waste of money was the stock music purchase. It seemed like a great idea for the vlogs, but all their stuff had that awful "this is stock audio" feel to it. The Creative Commons music on Soundcloud sounds a lot better.
**Net hourly rate: ** $10
Based on hourly rate economics, daily vlogging looks like a waste of time after all. ’Twas a fun experiment, tho.
I write articles with real insight into the career and skills of a modern software engineer. "Raw and honest from the heart!" as one reader described them. Fueled by lessons learned over 20 years of building production code for side-projects, small businesses, and hyper growth startups. Both successful and not.
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