Swizec Teller - a geek with a hatswizec.com

Senior Mindset Book

Get promoted, earn a bigger salary, work for top companies

Senior Engineer Mindset cover
Learn more

    I'm a pro blogger now!

    Late January @andraz approached me with an idea: What if I helped Zemanta spruce up their tech blog?

    The blog had been languishing in neglect for a long time. An update every couple of months, completely random and with no real direction or purpose. Since they're a company that's all about blogging I guess it didn't look good to have a dead blog on their domain ...

    Now, I'd never blogged professionally and the whole prospect seemed a bit scary at first. It's one thing to arse about on your own blog and something completely different to ask for money and then be at a loss for words.

    Post stats

    The arrangement is pretty simple: Zemanta provides cool stories - I write two posts a month and whore them out on appropriate social networks.

    Two posts so far and everything went better than expected!

    The first got about four thousand pageviews to a blog that was previously getting ten people a day. The second post got about 15,000! Smashing success! And I actually think the score could be a lot higher had their server not melted.

    It wasn't easy though, each of those posts took four to five hours of research and writing - and that's not even counting the work it took to build my writing to where it doesn't smack people in the face and make them leave (too much)

    But the research is most fun!

    I get free range to pick developer's brains, pretend I understand what the hell they're talking about, then spend hours getting up to speed online and in the end dump that research into a story. And it does have to be a story!

    Nobody wants to read a dry technology report ... well, some do, but they aren't deterred by a good story ... And there's just enough Thompson in my blogging that I keep referring to Zemanta in the third person on their own blog; which looks a bit weird.

    Honestly, it just makes me giggle like a school girl that anyone would pay me to write blogs. It's marvelous!

    Published on March 1st, 2012 in Add-ons, blog, Uncategorized, WordPress, Zemanta

    Did you enjoy this article?

    Continue reading about I'm a pro blogger now!

    Semantically similar articles hand-picked by GPT-4

    Senior Mindset Book

    Get promoted, earn a bigger salary, work for top companies

    Learn more

    Have a burning question that you think I can answer? Hit me up on twitter and I'll do my best.

    Who am I and who do I help? I'm Swizec Teller and I turn coders into engineers with "Raw and honest from the heart!" writing. No bullshit. Real insights into the career and skills of a modern software engineer.

    Want to become a true senior engineer? Take ownership, have autonomy, and be a force multiplier on your team. The Senior Engineer Mindset ebook can help 👉 swizec.com/senior-mindset. These are the shifts in mindset that unlocked my career.

    Curious about Serverless and the modern backend? Check out Serverless Handbook, for frontend engineers 👉 ServerlessHandbook.dev

    Want to Stop copy pasting D3 examples and create data visualizations of your own? Learn how to build scalable dataviz React components your whole team can understand with React for Data Visualization

    Want to get my best emails on JavaScript, React, Serverless, Fullstack Web, or Indie Hacking? Check out swizec.com/collections

    Did someone amazing share this letter with you? Wonderful! You can sign up for my weekly letters for software engineers on their path to greatness, here: swizec.com/blog

    Want to brush up on your modern JavaScript syntax? Check out my interactive cheatsheet: es6cheatsheet.com

    By the way, just in case no one has told you it yet today: I love and appreciate you for who you are ❤️

    Created by Swizec with ❤️