Eight days ago I get an email from a nice lady saying "Hey I came across your blog and was wondering if you would let us syndicate it on our site? Why programmers work at night would be the first post."
Her email said email@example.com ... why I looked at her email and not her 20 line signature I don't know.
Okay, so that's kinda cool. Business Insider is a bit of a big deal and I'm writing a book about this stuff ... "Sure, you can syndicate, if you link to my book."
Bam. Swizec featured on Business Insider. Now I can die happy. Maybe.
But it doesn't end there. Ever so slowly the article started picking up speed, it was seen by 30,000 people the first day, when I looked again two days later it was 200,000 and the damn thing breached 400k sometime yesterday.
So the business insider version of Why programmers work at night has been read over 400k times O.o— Swizec Teller (@Swizec) January 21, 2013
Right now it's at **442,000 **views ... I just ... I have no idea what's going on. I wrote that essay a year ago, I was a bit in a hurry, it isn't very well thought out and the writing is atrocious. It took me a while to accept the huge traffic the first three days, eventually I even stopped being crushed by the immensity every time I tried to write something ... but this is just getting silly.
In a whole year of collecting dust on my blog the article attracted 290,380 pageviews, add the 442,551 from Business Insider and that's some 732 thousand people reading something I wrote. There are no words.
Well okay, there are the four hundred or so words I'm writing in this post, but there are literally no words.
Since the business insider incident, plenty of peopole have been asking me if they can repost in this or that publication. I grant permission to all. It's even gotten as far as some big name New Zealand IT professionals website. And the other day a guy used me as a reference to write a cool article about measuring the effect of interruptions on programmers.
I need to write him an email actually, knew I forgot to do something last night.
There is one very good thing that's come of all this however -> record book sales! I'm up to $999.71 for this month. Hooray o/
Anyway, the biggest and most vocal feedback I got for the Business Insider post is that I am pissing off the internet by stealing XKCD and I should not do that if I value my inbox. After explaining the story a bazillionth time I finally broke down, cried a bit, sent an email to the editor and got them to fix the attribution.
Why they thought I could draw such an awesome comic is beyond me.
I write articles with real insight into the career and skills of a modern software engineer. "Raw and honest from the heart!" as one reader described them. Fueled by lessons learned over 20 years of building production code for side-projects, small businesses, and hyper growth startups. Both successful and not.
Subscribe below 👇
Join Swizec's Newsletter and get insightful emails 💌 on mindsets, tactics, and technical skills for your career. Real lessons from building production software. No bullshit.
"Man, love your simple writing! Yours is the only newsletter I open and only blog that I give a fuck to read & scroll till the end. And wow always take away lessons with me. Inspiring! And very relatable. 👌"
Senior Mindset Book
Get promoted, earn a bigger salary, work for top companiesLearn more
Have a burning question that you think I can answer? Hit me up on twitter and I'll do my best.
Who am I and who do I help? I'm Swizec Teller and I turn coders into engineers with "Raw and honest from the heart!" writing. No bullshit. Real insights into the career and skills of a modern software engineer.
Want to become a true senior engineer? Take ownership, have autonomy, and be a force multiplier on your team. The Senior Engineer Mindset ebook can help 👉 swizec.com/senior-mindset. These are the shifts in mindset that unlocked my career.
Curious about Serverless and the modern backend? Check out Serverless Handbook, for frontend engineers 👉 ServerlessHandbook.dev
Want to Stop copy pasting D3 examples and create data visualizations of your own? Learn how to build scalable dataviz React components your whole team can understand with React for Data Visualization
Did someone amazing share this letter with you? Wonderful! You can sign up for my weekly letters for software engineers on their path to greatness, here: swizec.com/blog
By the way, just in case no one has told you it yet today: I love and appreciate you for who you are ❤️