A good friend from college visited this weekend, and we got to chatting about life, beer in hand, as one does. He just bought a 2 bed 2 bath in Portugal, surfs every weekend, and plans to pay off his mortgage in 4 to 5 years working remote jobs for San Francisco. 👏
That same day, I almost didn't feel bad eating out twice in the same Saturday. That shit adds up.
All my friends are grown up buying houses and apartments in Europe and here I am in San Francisco happy that I can almost comfortably afford avotoast without guilt 😂— Swizec Teller (@Swizec) August 13, 2018
Another college friend just bought a ranch, and some horses, and a freaking Bobcat excavator. Cash. A third is halfway into saving up for a second apartment… or maybe a long sabbatical.
Well I wasn't in San Francisco, you know
Friend makes a good point. Making almost San Francisco salaries from Slovenia makes for some fantastic income arbitrage.
The play goes like this 👇
- Become self employed
- Find startup clients in San Francisco
- Stay under $100,000/year in revenue
- Pay 2% income tax due to entrepreneurship stimulus gotchas
- Sock away some 60% of your income
- Live like a king
It's a good play. Working very well for many of my friends. Some living life on the racetrack, others surfing ocean waves in Portugal, traveling around Europe, or playing around on their ranch with a Bobcat excavator. Damn.
Then there's me.
Tired, grinding, hustling, stepping over poop on my way to the office every morning. San Francisco 🤘
Honestly, I don't know why. Some perverse combination of pride, hubris, and optimizing for future potential. While my friends reached their ceilings, complain about having no one to talk to about their problems because everyone around them is like "Pfft, you're rich, how dare you speak of problems when we're barely getting by on less than \\\$20k a year?", I often feel like I haven't even reached the starting line in this damn town. There's soooooo much further to go 😨
Pretty expensive, let's see…
3 years ago, I published a look at my Toshl data: How lifestyle inflation snuck up on me. There I discovered that my cost of living has been going up about 2x year over year. Part of that was business expenses, part was moving out of my mum's place, part of it was flying between Slovenia and San Francisco a lot.
Four months later, I moved to San Francisco for realz, and I haven't left since. Paying rent in one of the most expensive parts of town because it saves on transportation and time, funding a side hustle, and generally worrying less and less about the little expenses.
6 years ago, I thought $5 was a big expense.
3 years ago, I thought $20 was reasonable but worth considering.
This Saturday, I paid $60 for brunch, and it didn't even register. Although I did just have coke and everyone else had cocktails, so how's an even split even remotely fair 🤔
The annualized projection for 2018 is terrifying. $206k what the hell? O.o
I sure hope that's because I'm frontloading a bunch of expensive crap and paid off a bunch of old taxes in one go. 😅
Toshl to the rescue! Where does it all go?
Let's look at a typical month… July.
$2530for airplane tickets so my mum and sister can come visit in September.
$289car rental for a friend's birthday weekend
$1000into index funds
$608on Facebook ads
$92because I had to renew a bunch of domains
$2900my contribution to the joint account, covers rent, groceries, and cleaners for our apartment
$617on meals at restaurants
$111on takeout meals
$100on coffee shops
$88on energy drinks
$778on various apps and SaaS services I use
$247on leisure stuff
$158on health & personal care, most of which was Eaze
$27on useful books
$19for clothes because I had to buy a sweater to throw away at the marathon
Everyone likes to make fun of me for paying rent in San Francisco, but when you share that with your girlfriend, it's not even that bad. I spent more than that flying my mum and sister here for a visit.
Them restaurant prices, that's where it really adds up. And I'm sure I don't quite need all those apps and services, but San Francisco runs on that shit. Take my phone away, and it's like you chopped off an arm.
My decision to live in San Francisco isn't that bad at all! Sure, it completely changed my perception of money… nothing seems expensive anymore, and any price you give makes me say "Sure, that makes sense", but take away being generous to my family and running a side business, and July comes down to some $7000, a cool grand of which is long-term savings.
That's not so bad, is it? 🤔
No wonder I can't buy a house…
Continue reading about Lifestyle inflation after 3 years of San Francisco
Semantically similar articles hand-picked by GPT-4
- Does it even make sense to move to San Francisco?
- This is how lifestyle inflation snuck up on me
- San Francisco v. Europe part 2
- Temporarily homeless, a story in one dumb move
- It's good to be back, but I still don't know where I like it more
I write articles with real insight into the career and skills of a modern software engineer. "Raw and honest from the heart!" as one reader described them. Fueled by lessons learned over 20 years of building production code for side-projects, small businesses, and hyper growth startups. Both successful and not.
Subscribe below 👇
Join Swizec's Newsletter and get insightful emails 💌 on mindsets, tactics, and technical skills for your career. Real lessons from building production software. No bullshit.
"Man, love your simple writing! Yours is the only newsletter I open and only blog that I give a fuck to read & scroll till the end. And wow always take away lessons with me. Inspiring! And very relatable. 👌"
Senior Mindset Book
Get promoted, earn a bigger salary, work for top companiesLearn more
Have a burning question that you think I can answer? Hit me up on twitter and I'll do my best.
Who am I and who do I help? I'm Swizec Teller and I turn coders into engineers with "Raw and honest from the heart!" writing. No bullshit. Real insights into the career and skills of a modern software engineer.
Want to become a true senior engineer? Take ownership, have autonomy, and be a force multiplier on your team. The Senior Engineer Mindset ebook can help 👉 swizec.com/senior-mindset. These are the shifts in mindset that unlocked my career.
Curious about Serverless and the modern backend? Check out Serverless Handbook, for frontend engineers 👉 ServerlessHandbook.dev
Want to Stop copy pasting D3 examples and create data visualizations of your own? Learn how to build scalable dataviz React components your whole team can understand with React for Data Visualization
Did someone amazing share this letter with you? Wonderful! You can sign up for my weekly letters for software engineers on their path to greatness, here: swizec.com/blog
By the way, just in case no one has told you it yet today: I love and appreciate you for who you are ❤️