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Vstopne strani

Vsi smo v svojem spletnem življenju že kdaj naleteli na vstopno stran in le-te so tiho zlo, ki preži v globinah. Velikokrat bo podjetje, ki dobiva novo spletno podobo, vztrajalo na vstopni strani in se sploh ne zavedalo kakšen vpliv bo imela na njihov obisk in pravzaprav kako slabo so sprejete v skupnosti.

Največji problem pri vstopnih straneh je, da ko sprehajalnik spletnega iskalnika naleti na tako stran v bistvu ne vidi prav veliko vsebine in redkokdaj kaj dovolj zanimivega, da bi temu prisodil visoko mesto v iskalnih rezultatih. Pred kratkim sem celo naletel na problem, ko je bilo potrebno nasilno ustvariti vsebino za na vstopno stran, ker je drugače v iskalnih rezultatih sploh ni bilo, kaj šele, da bi imela pripisano kako vrednost.

Še en velik problem je, da vstopna stran ponavadi pomeni neuporabno spletno mesto. Kadar je le-to osnovano na skupnosti ali pa je polno neke dokaj uporabne vsebine, ponavadi ni skrito za vstopno stranjo, ampak se takoj pokaže v skladu z načelom, da internet hrepeni takojšnjih informacij. Nasprotno , kaže, velja za neuporabne strani, kjer podjetje morebiti potrebuje vstopno stran, da sploh prikažejo svoj logotip in ustvarijo vsaj nekaj svoje podobe, ker drugače morda uporabnik na neuporabni strani sploh ne bi preživel dovolj časa.

Hkrati obstaja dobro znani zakon treh klikov, kjer naj bi bila vsa uporabniku pomembna vsebina dostopna preko največ treh klikov in uganite kaj, vstopna stran doda enega teh. Osebno če me pozdravi vstopna stran in nisem že vnaprej prepričan o zanimivosti vsebine, preprosto odidem

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Published on March 31st, 2007 in

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