A couple of days ago I decided it might be time to upgrade my time tracking software a little bit. I've been using Klok, an AIR based desktop thingy, for quite a while now and it's getting a bit lame. Development has stopped some insanely long time ago and certain features are simply missing ... like for example syncing between devices.
Naturally as any good twitter addict would do, my first reaction upon deciding this was to open the nearest twitter client and ask for the best time tracking software. I expected the usual; most people ignoring me like I don't exist, one or two retweeting the question and perhaps a few people telling me their personal favourite or at least someone trolling me that I'm an idiot and why would I need something like that.
What happened was a lot stranger. Instead of the usual random people telling me their opinions, I got five tweets from businesses telling me to give their solution a try.
Being a spoiled twitter user that I am, I clicked the first two links that got to me. And I even researched both products. I signed up for Yanomo and it looked pretty damn good, almost perfect, but it didn't have a key feature I wanted - a timer to time when I'm working on things. It needs to have times inserted manually.
By the time Paymo came along my mind still quite wasn't made up because of the missing feature, so they got me to click their link, check out the product and take a few very hard moments of consideration. Their problem was that everything I read, everything I saw, was immediately compared to Yanomo whereas Yanomo only had to compare against the old solution I was trying to ditch.
The other guys came in a bit late, the latest was even a whole three days late and that's just obscenely too much. By that time my mind had already been made up and I was giving Yanomo a real test to see if it pans out for me or I'm going to have to search for something else.
In fact, most of the other responses felt like spam. Upon seeing them my mind instantly filtered them out because all I could see was that somebody was pitching a product to me, it didn't even cross my mind that but 40 hours earlier I was asking about the very same thing! It just didn't.
In the end I chose Yanomo, which I'll be using henceforth to track my billable hours and stuff ... I'll still be using Klok the same way I'm using it now - to track every productive-ish hour of my life, but which isn't exactly billable.
There are two main reasons why I made the choice that I did:
- A very friendly and very quick tweet
- The product just looks and feels easy to use
So there you have it, getting to your end user quickly and with something pretty, may well mean they'll choose you over the competition even if you're missing the single most important feature.
Continue reading about The Twitters pitched 5 products, why I chose the first
Semantically similar articles hand-picked by GPT-4
- Klok - the missing PIM application
- Do you use any special time tracking software?
- Living life in 25min increments
- My new favourite pomodoro app
- Workflowy is to TODO as git is to svn
I write articles with real insight into the career and skills of a modern software engineer. "Raw and honest from the heart!" as one reader described them. Fueled by lessons learned over 20 years of building production code for side-projects, small businesses, and hyper growth startups. Both successful and not.
Subscribe below 👇
Join Swizec's Newsletter and get insightful emails 💌 on mindsets, tactics, and technical skills for your career. Real lessons from building production software. No bullshit.
"Man, love your simple writing! Yours is the only newsletter I open and only blog that I give a fuck to read & scroll till the end. And wow always take away lessons with me. Inspiring! And very relatable. 👌"
Senior Mindset Book
Get promoted, earn a bigger salary, work for top companiesLearn more
Have a burning question that you think I can answer? Hit me up on twitter and I'll do my best.
Who am I and who do I help? I'm Swizec Teller and I turn coders into engineers with "Raw and honest from the heart!" writing. No bullshit. Real insights into the career and skills of a modern software engineer.
Want to become a true senior engineer? Take ownership, have autonomy, and be a force multiplier on your team. The Senior Engineer Mindset ebook can help 👉 swizec.com/senior-mindset. These are the shifts in mindset that unlocked my career.
Curious about Serverless and the modern backend? Check out Serverless Handbook, for frontend engineers 👉 ServerlessHandbook.dev
Want to Stop copy pasting D3 examples and create data visualizations of your own? Learn how to build scalable dataviz React components your whole team can understand with React for Data Visualization
Did someone amazing share this letter with you? Wonderful! You can sign up for my weekly letters for software engineers on their path to greatness, here: swizec.com/blog
By the way, just in case no one has told you it yet today: I love and appreciate you for who you are ❤️